We began by understanding PGTI’s audience, content needs, and the role social media plays in growing visibility for professional golf in India. The focus was on creating consistent, high-quality content that could showcase tournaments, players, and key moments while keeping the sport accessible and engaging for a wider audience. The strategy centred around using short-form content and social-first storytelling to highlight on-ground action, behind-the-scenes moments, and tournament highlights. The goal was to maintain an active digital presence that reflected the professionalism of the tour while increasing engagement across platforms.