Scorpio N
Launch Campaign
Driving awareness and booking interest for the Mahindra Scorpio N through social media, content, and paid advertising.
Discovery & Strategy
We began by understanding the launch objectives, target audience, and digital touchpoints planned for the Mahindra Scorpio N campaign. The focus was on building strong awareness and engagement during a high-attention product launch phase, while ensuring consistent messaging across platforms. Our strategy was centred around using content and social media as the primary drivers of reach, supported by performance marketing to amplify visibility and maintain momentum throughout the launch period. The goal was to balance brand storytelling with scale ensuring the campaign felt premium, energetic, and aligned with the Scorpio N’s positioning.
The approach prioritised clarity, speed of execution, and adaptability, allowing content and paid campaigns to respond quickly to audience behaviour and engagement patterns.
Social Media Marketing
5th May 2022
Creation & Deliverables
We supported the launch with platform-specific content designed to maximise engagement across social channels. This included launch creatives, short-form content, and campaign visuals tailored to highlight the Scorpio N’s design, presence, and performance appeal. On the performance side, we executed targeted paid campaigns to extend reach, drive engagement, and maintain consistent visibility during key phases of the launch. Campaigns were optimised to ensure efficient delivery while aligning with the overall brand narrative.
Our role focused on execution, optimisation, and consistency ensuring that content and ads worked together as a unified launch system rather than isolated efforts. The result was a cohesive digital presence that supported the Scorpio N launch with scale, structure, and measurable engagement.
(Our Previous Works)
